Be it a small business or an incredibly large one, you need an onsite blog. If you do not have a blog, you are missing out on a huge string of benefits. Unfortunately, many businesses and entrepreneurial initiatives do not realise the importance of blogging.
Blogging can help your business:
- Increase its search visibility
- Generate more quality leads
- Build authority and credibility
- Increase brand awareness
Blogging is a great marketing tool that can increase traffic to your website and send more business opportunities in your direction.
If you are still unsure as to how important blogs are for your business, here are the top 5 reasons why you should start an onsite blog:
1. Great SEO Tactic
It could be argued that this is the fundamental reason why people blog in the first place. They want to gain visibility and blogging is an easy way to achieve that goal. Of course, it’s not as easy as updating your site with a new blog post and expecting traffic to come to it like a moth to a flame. You need to include relevant keywords in your content. You may also want to expand your content performance by incorporating other forms of content such as images, videos and slideshows etc.
2. An ONSITE BLOG Builds relationships with potential customers
In the current business market, with so many rivals and competitors to compete with, building a strong relationship with your target audience and potential customers is a must. The more you engage with them, the more they will be drawn towards your business.
What makes an onsite blog different from other marketing or advertising campaigns such as TV, radio or other display and print media platforms, is the fact that blogs are long lasting. You can continue to receive traffic and interaction thanks to a blog you posted months ago. Reader’s and potential customers can return to your blog and communicate and interact via the comment section and sharing it on social media.
3. Builds a trust factor – great for branding
Most businesses without an onsite blog, have a limited means of customer interaction. When a customer visits your website, the “about us” section will probably be their “go to” page to learn more about you and your company. Having an onsite blog gives you a great opportunity for your customers to learn more about your business. An onsite blog can give your business a “face” and a “voice”. This is what customers crave when they visit your website and it helps to builds great trust as it demonstrates your expertise in your particular industry.
4. Makes you an expert in your industry
It is a fact that regardless of the industry that you belong to, you will always have thousands of rivals. How do you actually stand out from the crowd and announce yourself as an expert? An onsite blog can help you with that. As you post valuable content, solve people’s problems, generate new ideas and share them with your customers, you actually make your customers believe that you are an expert. This helps to develop credibility and trust and it also encourages them to visit your site again for more solutions and answers to their problems.
5. Onsite Blog can help improve ROI and sales
Blogs require very minimal investment, but yield great return on investment. As you post valuable content, you will find more of your potential customers subscribing to your onsite blog. Regardless to mention, subscriptions and email lists play a huge role in increasing sales.
Moreover, as they engage through the comment section, you will get to know what your target audience is looking for or demanding and thereby, you can upgrade or update your products and business strategies.
So, what are you waiting for? Start your onsite blog and steal the show!